As orchestras across the country struggle to engage a younger generation, this more than 70-year-old orchestra retained ITR to jump-start its marketing operations.
In a multi-year process, ITR is completing a comprehensive review of the orchestra’s efforts to date and developing a new strategic marketing plan. In addition to retaining and energizing core audiences, the CSO wishes to attract younger generations and develop a significant online presence. Beyond the website, this online strategy will include social media and online advertising elements.
Simultaneously, ITR is acting as the CSO’s day-to-day marketing department; executing visual design and copywriting for most marketing materials as well as coordinating print vendors and ad buys.
See More
